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Finance Leadership Blog

Here you'll find insights, trends and tools to help you excel as a finance leader.

Why CFOs in Startups Need to Think Like Sales and Marketing Leaders budgeting finance leadership kpis reporting start-ups & fast growth businesses strategy Dec 12, 2024

As a startup CFO, you do need to think beyond the traditional finance role and instead focus on the business performance as a whole, including the commercial funnel.

By using sales...

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Sales vs Finance numbers: How to ensure you have one version of the truth finance leadership kpis management accounts reporting Mar 22, 2024

Have one set of numbers is the dream, isn't it?!

I don't think I have ever started working with a start-up or scale-up that doesn't have issues with this topic.  And it generally sits with the...

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The New KPIs: Navigating Start-up Metrics in a Changing Economy founders fundraise kpis start-ups & fast growth businesses Nov 10, 2023

In 2022, the venture capital landscape experienced a big shift.

With venture capital funding down by 35% and the end of near-zero interest rates, the macroeconomic environment surrounding start-ups...

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Understanding CAC and LTV: The Dynamic Duo of Start-Up Metrics budgeting founders fundraise kpis Nov 03, 2023

In the high-stakes world of start-ups, understanding the language of your business's financial health is not just important – it's crucial for survival and growth.

Two acronyms that are...

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Alysha Randall

Alysha Randall is a commercially focused Finance Director / CFO with experience working with fast growth online SMEs in various sectors. She is skilled in developing and building a finance function and teams, both in the UK and abroad as part of expansion plans and helping CEO's and Leadership teams grow and scale their businesses.

DISCLAIMER: All information included in these blog posts are Alysha Randall's opinion.  She is not the reader's accountant, tax advisor, lawyer, CFO or director and therefore should not be considered advice.

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