Finance Leadership Blog

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Book launch: Financial Leadership Fundamentals. How to become a CFO in a startup or scaleup

book recommendations finance career start-ups & fast growth businesses Apr 04, 2025

This week we had a book launch of my first book, "Financial Leadership Fundamentals.  How to become a CFO in a startup or scaleup".

At 10am on the 2nd April (book launch day), we got Amazon Bestseller status in Australia in the categories of Financial Accounting & Business planning.  At midday we got Amazon Bestseller status in the UK in the categories Business Accounting and Professional Financial Forecasting.  By the end of the day, USA Amazon Bestseller status rolled in the categories Entrepreneurship & Financial Accounting.

I was absolutely blown away and I could not believe how quickly this came through.  Thanks so much for everyone who supported me in this book launch.  I was overwhelmed.

On the 2nd April, asides from refreshing the Amazon stats, I also spent a lot of time on social media and Public Relation's activities and I can tell you right now, I'm glad I'm back doing my day job.  Ha ha!

As part of this launch, I also did a book reading of both the Introduction and Chapter 1 and uploaded this on the 2nd - so if you wanted to get a taste of this book and the contents, then feel free to take a look at this recorded.

You can also buy this book on Amazon, or if you in the UK you can buy the paperback at a discount directly from me here.

Thanks again for all of your support and here is the reading....

Want to be a confident and skilled Finance leader in 12 months?  Then follow these steps:

  • Work with me in the Financial Leadership Foundations course  for indepth training to become a confident & skilled finance professional in 12 months.  Includes regular Q&A sessions, networking with other finance professionals & the Advanced Management Accounts course.

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